Eff the BS was built for the big-hearted baddies everyone counts on—the women who were taught that love means being endlessly available, that strength means tolerating exhaustion, and that their worth is measured by how much they give.
I’m talking about the fixers, the givers, the rescuers, the rocks. The women who keep the wheels turning, the deadlines met, the problems solved, and the encouragement flowing—while quietly running on fumes and ignoring the toll of putting themselves last.
The women who were taught to earn our worth through sacrifice, to smile through pain, and to keep saying “yes” even when it costs us our well-being, peace of mind, and quality of life.
You’re the strong one everyone leans on (and you’re tired)
You hold space for others but rarely get it in return
You feel guilty even thinking about saying “no”
You’ve lost touch with the version of you that’s playful, passionate, and unapologetic
You’re bubbling with frustration and resentment while trying to live up to impossible expectations
You constantly feel anxious—like you’re not doing enough, even when you’re doing the most
So consider this your permission slip to stop carrying it all and start choosing YOU!
Just imagine...
No longer being the dumping ground for draining drama—and finally stepping into your main character energy
Holding space for yourself first, with needs that are non-negotiable
Saying “no” like a boss and saving your “yes” for what actually lights you the f*ck up
Reclaiming your playful, passionate, Big-Hearted Badass spark
Freeing yourself from resentment and frustration—because your boundaries are solid, self-honoring AF
Feeling grounded, confident, and more than enough—because this time, you genuinely f*cking believe it
When you decide to ditch the cape, quit playing savior, stop apologizing for having needs—and finally make YOU the priority, EVERYTHING changes.
You discover that you possess the power to rise through it all with renewed strength and rewrite your story.
You go from:
Over-Giving → OWNING YOUR WORTH
Exhausted → ENERGIZED
Self-Doubting → SELF-AFFIRMING
Silently Suffering → SPEAKING YOUR TRUTH
Seeking Validation → STANDING IN YOUR POWER
Feeling Frustration → FREEING YOUR HEART AND SOUL
Reeling and Anxiety-Ridden → REMEMBERING WHO THE HELL YOU ARE
So you can finally stop shape-shifting to survive, start showing up as your whole damn self, and embrace what feels truly good—while saying “good f*cking riddance” to the stress, the settling, and anything else that no longer serves the beautifully big-hearted badass you’ve always been.
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